Crafting Unconventional Brand Names: A Complete Guide

Crafting Unconventional Brand Names: A Complete Guide


Have you ever stumbled upon a brand name that made you do a double-take? You know, the kind of name that’s so unique and unexpected that it sticks in your mind for days. Well, get ready to dive into the intriguing world of unconventional brand names! In this guide, we’ll journey through the art of crafting distinctive and memorable brand identities that stand out in the cluttered marketplace.

The Importance of Brand Names

In a world teeming with options, your brand’s name is the beacon that guides customers to your doorstep. It’s not just a label; it’s the embodiment of your identity, values, and offerings. An unconventional name, like a secret code, holds the potential to instantly connect with your audience on a visceral level.

But it gets interesting. An unconventional name isn’t just about being different for the sake of it. It’s about crafting a name that embodies your brand’s essence while setting you apart from the crowd. Think of names like “Goldcot” or “Roamlion” – they not only paint a vivid picture but also evoke emotions that linger long after they’re spoken.

Uniqueness and Creativity in Branding

Well, let me shock you – conformity has its limits. In a market saturated with “tech” this and “solutions” that, being ordinary is a recipe for invisibility. Enter creativity – the magic wand that transforms mundane labels into unforgettable experiences. Unconventional branding embraces the power of imagination, giving birth to names like “Charmisca” and “NonRepublic,” each a testament to the marriage of creativity and identity.

Consider this: your brand’s name is like the title of a book. Would you pick up a book with a generic title, or would you be drawn to one with a title that promises an intriguing journey? Your brand’s name is your invitation to the world – make it captivating, make it unconventional.

Brief Overview of the Guide’s Content

We’ll delve into the reasons why unconventional brand names matter in today’s competitive landscape. We’ll explore the artistry behind inventing original names that resonate with your audience. We’ll navigate the legal waters of trademarking, ensuring your name remains exclusively yours.

As we journey deeper, we’ll explore the success stories of brands that dared to be different. We’ll uncover strategies that transform your naming process into an art form. We’ll unveil the process of naming a startup, offering a blueprint for success. We’ll even navigate the digital landscape, optimizing your name for search visibility.

Why Unconventional Brand Names Matter

Standing Out in Competitive Markets

Imagine a marketplace where brands compete for attention like colorful fish in a bustling reef. In this sea of options, an unconventional brand name is the vibrant fish that breaks the surface, catching the eye of curious consumers. Conventional names might blend in, but unconventional ones, like “Alifas” or “Miwwa,” make a bold statement that sets them apart.

Building Brand Identity and Recognition

Your brand’s name isn’t just a label; it’s the cornerstone of your identity. An unconventional name becomes the flagbearer of your values, ethos, and offerings. It becomes a symbol that your customers can rally around. Think of “Solidentials” – the name not only hints at reliability but also creates an identity that’s hard to forget.

Capturing Audience Attention

In a world where attention spans are shorter than ever, capturing and retaining attention is a triumph. An unconventional brand name is your secret weapon – it’s the hook that reels in curious minds. Consider names like “Paypeu” or “Skineur” – they beguile with their uniqueness, making audiences pause and wonder what lies beneath.

The Art of Inventing Original Brand Names

Characteristics of Memorable Names

Crafting a memorable brand name is akin to creating a work of art – it requires a masterful blend of creativity and strategy. Memorable names share a few key characteristics that set them apart:

  1. Simplicity: Unforgettable brand names are easy to remember and pronounce. They roll off the tongue effortlessly, making them more likely to be shared and remembered.
  2. Distinctiveness: An unconventional name should stand out in a crowd. It should be unique enough to avoid getting lost in the sea of competitors.
  3. Evocative: A great name conjures imagery or emotions. It paints a mental picture that aligns with your brand’s essence. Think of “Fayyi” – a name that evokes mystery and intrigue.
  4. Relevance: While being unique is crucial, a name should still relate to your business or values. It should give potential customers a hint of what you offer, even if it’s abstract. Names like “Swingape” might not reveal everything, but they give a glimpse into the brand’s playful and dynamic nature.
  5. Timelessness: An exceptional name doesn’t just work today; it works years down the line. It has a timeless quality that remains relevant even as trends come and go.

Balancing Creativity and Relevance

The art of naming lies in striking a delicate balance between creativity and relevance. A name that’s too creative might confuse your audience, while one that’s too literal can be forgettable. Unconventional names, like “Beaucu” and “Crieve,” masterfully navigate this tightrope. They capture attention with their uniqueness while still hinting at the essence of the brand.

Incorporating Emotional Appeal

Emotions drive decisions, and brand names that tug at the heartstrings have an advantage. When you encounter a name like “Hiressence,” you immediately feel a sense of grandeur and distinction. These emotional triggers make the brand more relatable and memorable, ensuring that it occupies a special place in consumers’ minds.

Trademarking Your Unique Brand Identity

Legal Considerations for Brand Names

In the realm of brand naming, legalities are as crucial as creativity. Your brand’s name isn’t just a linguistic masterpiece; it’s a valuable asset that deserves protection. Unconventional names, like “Skinkie” or “Goldcot,” are unique expressions of your business, and safeguarding them legally is paramount.

Trademarking prevents others from using a name that’s confusingly similar to yours. It ensures that your hard-earned reputation and distinct identity remain intact. After all, an unconventional name can easily become synonymous with your offerings, and you want to prevent any confusion or dilution.

Steps to Trademark Registration

Trademark registration might sound like a complex process, but it’s a vital step in securing your brand’s future. It involves several stages, from conducting a thorough trademark search to submitting your application. Names like “Payomu” and “Evolviu,” products of Brandrobe’s ingenuity, would benefit from the protection that trademark registration provides.

Benefits of Trademarked Names

Well, let me shock you – a trademarked name isn’t just a legal badge; it’s a shield that safeguards your brand’s integrity. Imagine your brand making waves, only to be drowned out by a copycat with a strikingly similar name. Trademarking gives you the power to defend your territory and protect your investments.

Moreover, a trademarked name adds value to your brand. It becomes an intangible asset that can appreciate over time, and it enhances your credibility in the eyes of consumers. When they see that little symbol, they know you’re serious about your brand’s identity.

In a world where imitation is prevalent, trademarking your unconventional brand name is a strategic move. It ensures that your unique name remains exclusively yours, preventing confusion and securing your place in the market.

So, whether you’re embarking on a branding journey with a name like “Avalando” or “Swiftof,” remember that trademarking isn’t just a legal formality – it’s a shield that protects your brand’s uniqueness and sets you on a path to lasting success.

Success Stories: Brands with Unconventional Names

Real-world Examples of Unique Branding

Let’s take a stroll through the hall of fame for unconventional brand names. These brands aren’t just names; they’re stories of innovation, courage, and the power of being different.


Imagine a brand that caters to tech enthusiasts with a touch of quirkiness. Ohmymac did just that. This unconventional name perfectly captures the sense of awe that comes with the latest tech marvels. It’s playful yet resonant, making it memorable in the minds of those seeking sleek gadgets and memorable experiences.


Step into the world of adventure and exploration with “Outtan.” This brand name defies conventions and speaks to those who long to break free from the ordinary. It encapsulates the spirit of venturing out and experiencing the world, making it a fitting choice for travel, outdoor, or leisure-related businesses.

Lessons Learned from Successful Brands

The success stories of “Ohmymac” and “Outtan” teach us invaluable lessons about branding:

  1. Be Bold: Unconventional names require a dose of courage. Don’t shy away from being distinctive – it’s what sets you apart.
  2. Resonate with Your Audience: Your name should strike a chord with your target audience. “Ohmymac” resonates with tech enthusiasts, while “Outtan” appeals to those seeking adventure.
  3. Tell a Story: A name isn’t just a label; it’s a story waiting to be told. “Outtan” doesn’t just describe an action; it paints a picture of liberation and exploration.
  4. Embrace the Unexpected: These brands embrace the unexpected, and that’s where their allure lies. Unconventional names have the power to surprise and captivate.

Strategies for Creating Memorable Brand Names

Wordplay and Abstract Names

Ah, the art of wordplay – where language becomes a playground for creativity. Unconventional brand names often harness the power of wordplay, crafting names that are as clever as they are memorable. Think of “Flairch” – a playful blend of “flair” and “march” that exudes uniqueness.

Abstract names take us into the realm of imagination. They’re like open-ended stories, inviting consumers to interpret and connect with the brand in their own way. Consider “Tripre” – a name that sparks curiosity and encourages exploration.

Associative and Evocative Naming

Imagine a brand name that triggers a mental image or a feeling. That’s the magic of associative and evocative naming. Brands like “Skineur” and “Roamlion” aren’t just words; they’re invitations to experience a world of beauty or adventure. Associative names forge connections, while evocative ones elicit emotions, leaving a lasting imprint.

Audience and Niche-Centric Names

Well, let me shock you – a name that speaks directly to your target audience is a branding gem. Audience-centric names, like “Techsmo,” instantly resonate with those in the tech world. They create a sense of belonging and familiarity that’s hard to achieve with generic names.

Niche-centric names take it a step further. They don’t just speak to a target audience; they encapsulate the essence of a specific industry. Names like “Solidentials” seamlessly blend “solid” with “dentals,” portraying reliability in the dental realm.

The Process of Naming a Startup

Identifying Your Target Market

Imagine you’re embarking on a journey. Before you set off, you need to know your destination. Similarly, before you name your startup, you need to identify your target market. Who are your potential customers? What do they value? Knowing this allows you to tailor your name to resonate with them.

Brainstorming and Idea Generation

Well, come with me into the brainstorming room. This is where creativity takes center stage. Let your imagination run wild; don’t censor yourself. Remember, there are no bad ideas at this stage. Let words flow freely, and you might just stumble upon your brand’s perfect moniker.

Conducting Linguistic Screening

Now, wait for it – linguistic screening is the crucial step of ensuring your chosen name doesn’t carry unintended meanings in other languages. Your name might be golden in one language but taboo in another. By conducting thorough linguistic screening, you avoid potential embarrassment and ensure that your brand name is universally positive.

Trademarking: Ensuring Brand Protection

Importance of Legal Rights

Here’s a truth bomb – a brand without legal protection is like a sandcastle against the tide. Your name might be remarkable, but without legal backing, it’s vulnerable. Trademarking ensures that you’re the rightful owner, giving you the power to defend your brand against imitations.

Tips for Effective Trademarking

Well, let me shock you – trademarking doesn’t have to be a labyrinthine ordeal. Start by conducting a thorough trademark search to ensure your chosen name isn’t already in use. Then, prepare a solid application with the help of legal experts. While the process might have a few twists and turns, the destination – a protected brand identity – is worth the effort.

Overcoming Common Challenges

Trademarking isn’t without its challenges. There might be similar names already in use or objections from other trademark holders. But fear not – with thorough research and professional guidance, you can navigate these obstacles and emerge with a brand name that’s uniquely yours.

So, whether you’re choosing an SEO-friendly name that resonates with search engines and humans alike or delving into the legal world of trademarking, remember that these steps are crucial investments in your brand’s long-term success. By optimizing for search visibility and ensuring legal protection, you’re laying the foundation for a brand identity that’s not only memorable but also impenetrable.

Building Emotional Connections Through Brand Names

Creating Brand Loyalty and Trust

Imagine a brand that doesn’t just offer products or services but fosters a sense of loyalty and trust. Unconventional brand names have the power to do just that. Names like “Luxill” and “Mamadis” aren’t just labels; they’re emotional triggers that evoke feelings of luxury and care.

When customers feel emotionally connected to your brand, they become more than consumers – they become advocates. They’re willing to invest not just their money but their loyalty and trust, creating a solid foundation for long-term relationships.

Eliciting Emotional Responses

Well, let me tell you a secret – humans are emotional beings. We’re drawn to stories, experiences, and connections that resonate with our emotions. Unconventional brand names, like “Flapbat” or “Fayyi,” tap into this emotional reservoir.

Fayyi” isn’t just a name; it’s an invitation to explore the unknown, sparking curiosity and excitement. Similarly, “Flapbat” might evoke a playful and whimsical image. These emotional triggers create a bond that extends beyond transactional interactions, making your brand a part of customers’ lives.

Emotional branding nurtures brand advocacy. Customers don’t just buy your products; they become ambassadors, sharing their positive experiences with others. This word-of-mouth promotion is a potent force that money can’t buy.

In a world where consumer choices are abundant, emotional connections elevate your brand above the noise. As you craft an unconventional brand name, consider not just its linguistic beauty, but also its emotional resonance. By doing so, you’re not just naming a brand; you’re laying the foundation for a lasting relationship built on trust, loyalty, and shared experiences.

Crafting an Unforgettable Brand Identity

Aligning Brand Name with Values

Imagine a brand name that isn’t just a string of letters but a reflection of your core values. An unconventional name, like “Charmisca,” can encapsulate the essence of your brand’s personality. It aligns with values like charm and authenticity, making it more than a name – it’s a statement of purpose.

Connecting with Target Audience

Here’s the truth – your brand isn’t just for everyone; it’s for a specific audience. Unconventional brand names have the power to speak directly to that audience. “Techsmo,” for instance, resonates with tech-savvy individuals, creating an instant connection. When your name feels like it’s speaking directly to your audience, you’re laying the groundwork for lasting relationships.

Leveraging Brand Consistency

Well, let me tell you something – brand consistency is key to recognition. Unconventional names offer a unique advantage – they’re inherently distinctive. When consistently used across various touchpoints, these names become synonymous with your brand’s identity.

Consistency doesn’t just stop at the name; it extends to visuals, messaging, and customer experience. When every interaction aligns with the essence of your unconventional brand name, you’re crafting a brand identity that’s not just memorable, but also dependable.

Key Takeaways:

  1. Strategic Alignment: Your brand’s name should reflect your values and personality, acting as a symbolic representation of what you stand for.
  2. Audience Connection: An unconventional name that resonates with your target audience creates an immediate connection, fostering brand loyalty.
  3. Consistency Matters: Consistently using your brand name across all channels and touchpoints reinforces recognition and builds trust.

The Future of Unconventional Brand Naming

Trends and Innovations in Branding

The world of branding is in a constant state of evolution. Unconventional brand naming isn’t just a passing trend; it’s a harbinger of innovation. As markets evolve and consumer behaviors change, branding strategies must adapt.

Imagine a world where AI and virtual reality are seamlessly integrated into brand experiences. Unconventional names have the potential to evolve alongside these technologies, creating immersive and unforgettable connections.

The Evolving Landscape of Brand Identity

Well, let me tell you – brand identity isn’t static. It’s a living entity that morphs with time. Unconventional brand names are flexible enough to accommodate this evolution. As your business grows and diversifies, your name can remain relevant, guiding your brand’s journey.

Consider “Evolviu” – it’s a name that not only reflects evolution but also embodies innovation and progress. Such names encapsulate the spirit of change and adaptation that’s vital for long-term success.


So, here’s the bottom line – unconventional branding isn’t a path less traveled; it’s a highway to lasting impact. The journey of crafting a name isn’t just a linguistic endeavor; it’s a strategic choice that shapes your brand’s destiny. Whether you’re a startup or a seasoned business, whether you’re in tech or beauty, the power of an unconventional name is universal.

As you continue your branding odyssey, remember the tales of “Ohmymac,” “Outtan,” “Luxill,” and others – they’re not just stories; they’re beacons of guidance. Unconventional names have the potential to revolutionize the way your brand is perceived, remembered, and loved. So, as you step into the future, take the unconventional road – it’s the one that leads to a legacy of distinction, innovation, and lasting success.



About Brandrobe

Brandrobe is a brand naming agency that helps businesses create unique, memorable, and effective brand names.

Our team of brand naming experts works closely with clients to understand their brand’s vision, goals, and target audience and then crafts a brand name that resonates with consumers and sets the business apart in the market.

With a focus on creativity, professionalism, and customer satisfaction, Brandrobe aims to deliver a brand identity that drives success and growth for their clients.

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