MANDILAX | We Revamped a Luxury Jewelry Brand for Their 10th Anniversary

Brand naming project

What We Did

  • Brand Naming

  • Brand Tagline

  • Brand Repositioning

  • Logo Redesign

  • Brand Guideline


As we began the project, we faced intense conflict in generating the perfect brand name. Our team conducted extensive research on the local jewelry and fashion market to identify trends, slang, and gaps, while also considering the legal availability of each name option. Additionally, we had to balance our tastes and preferences with the desires of the target audience. After multiple rounds of brainstorming and analysis, we finally arrived at a brand name that perfectly captured the brand’s positioning and resonated with the target audience.


Through creative work and strategic analysis, we were able to deliver the perfect brand name – “MANDILAX.” Meaning “Man + The + Luxury”. The name perfectly encapsulated the brand’s focus on men’s fashion sophistication, while also communicating a commitment to luxury lifestyle. The name was well-received by the target audience. Our dedication to understanding the client’s vision and the target audience, helped us create a brand name that was both unique and compelling, setting the stage for the client’s jewelry business success.


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