The Impact of a Name Change on Your Company’s Brand Identity

The Impact of a Name Change on Your Company's Brand Identity

Keywords: name change, brand identity, brand refresh, rebranding, customer perception Introduction Welcome to the intriguing world of name changes and their impact on a company’s brand identity. Imagine your favorite brand suddenly changing its name overnight. Would it still evoke the same emotions? Would you recognize it instantly? Well, let me shock you: a name […]